Amy Perry

Professional Discipline

  • COMMUNICATIONS STRATEGY

Bio

I help designers and creative professionals become more successful in meeting client needs by gaining insights that inspire valuable and targeted creative solutions.

Asking questions is what I do. I have a reputation as someone who can get at the core of a client’s offer where others can’t — whether it’s a new launch, a re-positioning, a turnaround, or sustaining growth. Working and partnering exclusively with graphic design professionals and creative services firms, I have spent my 20+-year career developing a process of asking questions to get to the truth of what makes an organization different and relevant by uncovering what is at the heart of a client's communications challenge, getting buy-in along the way to build the messaging direction, and facilitating a collaboration that frees designers up to do the work they love — solve the challenge with great creative.

Specialties

Brand Strategy
Positioning
Messaging
Taglines
Concepting
Facilitating Corporate Brainstorming
Speaking on Branding and Messaging

Statement

To create successful brand messages you need to get at the heart of a company’s differentiating idea. Asking the right questions creates targeted, relevant, and compelling client-approved brand messages that achieve business goals and deliver results.

The brand strategy process helps organizations define and express the simple truths of who they are and how they are different.

Skills

Specialties: brand strategy,positioning, messaging, brand messaging, design strategy, marketing, creative direction, advertising, brand communications, professional speaker and facilitator

Experience

For 15 years I was a principal at Smizer Perry message + design, an award-winning marketing communications and graphic design firm whose clients included Forrester Research, Pfizer, and WinZip Computing.

Education

Simmons College
BA, Journalism

Awards

"People to Watch" Graphic Design USA
The Ace Awards
BtoB Magazine
Connecticut Art Directors Club
Boston Art Directors Club
American Graphic Design Award
Graphic Design USA
The Ad Club of CT

Affiliations

Executive Board, AIGA CT

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Phone

860-912-0950

Email

amy@amylperry.com

Website

www.amylperry.com